• ICBA 2015

    Colombo, Sri Lanka

  • Galadari Hotel

    The finest five star hotel in Sri Lanka

Certification & Awards

Welcome to the website of the 1st Annual International Conference on Branding & Advertising – 2015 (ICBA 2015). The Conference will be held during 05 – 06 November 2015 in Colombo, Sri Lanka, hosted by The Department of Marketing Management, University of Kelaniya, Sri Lanka under the theme of “Strategizing Brands for Competitive Stand”. ICBA provides a comprehensive dialogue for the scholars and practitioners to share and explore new heights in branding & advertising as the theme implies in overall.

The Conference will address the timely needed contents in branding & advertising pertained to integrated concepts and activations in business management. Keynote speakers and plenary speakers will include some of the world’s leading thinkers in Branding and Advertising, as well as contributors for numerous papers and workshop presentations. All are encouraged to register and attend this significant and timely Conference.

Participants are also welcome to submit a presentation proposal either for a 20-minute oral presentation, poster presentation or 60-minute workshop. Parallel sessions are loosely grouped into streams reflecting different perspectives or disciplines. Each stream also has its own talking circle. For those unable to attend the Conference in person, virtual participation is also available.

If you would like to know more about this Conference, bookmark the 1st Annual International Conference on Branding and Advertising site and return for further information-the site is regularly updated. You may also wish to subscribe to the Conference.

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Conference Chair

ICBA 2015 Conference Chair

Dr. Bandara Wanninayake
Senior Lecturer attached to the Department of Marketing Management,
Faculty of Commerce and Management Studies, University of Kelaniya.
Sri lanka.

Hosting Organization

Branding Conference
Department of Marketing Management,
Faculty of Commerce & Management Studies,University of Kelaniya,
Sri Lanka.

Keynote Speakers

ICOSS 2015 Keynote Speakers

Prof. M.J.S. Wijeyaratne
Senior Professor and Chair Professor of Zoology,
Department of Zoology & environmental Management,
Faculty of Science,
University of Kelaniya Sri Lanka.

ICOSS 2015 Keynote Speakers

Prof. (Dr.) Manish Verma
Director-School of Communication at Amity University,
India.

ICOSS 2015 Keynote Speakers

Prof. Dindayal Swain
PhD Marketing Area
International Management Institute,
Bhubaneswar.

Concurrent Conferences

Conference Tracks

  • Building Strategies for Brand Equity
  • Marketing Communication for Brand Building
  • CSR in Brand Building
  • Corporate Branding and Challenges
  • Destination Branding and Tourism
  • Behavior Aspects of Branding
  • Entrepreneurship and Personal Branding
  • Branding in Digital Era
  • Global Branding and International Marketing
  • Case Studies in Brand Strategy and Activation

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Publication Opportunities

All accepted abstracts (of those who register for the conference) will be published in the conference abstract book with ISBN. All the accepted full papers will be published electronically with ISSN (ISSN 2424-6786) after the conference. You have the option for including either abstract only or full paper in the proceedings.

We will submit the proceedings to be indexed in the Thomson Reuters, SCOPUS, Mendeley, Cross ref, CiteULike and Google scholar for possible Indexing. Selected papers may be considered for publication in the supporting journals.

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