Call for Papers

Colombo- Sri Lanka welcomes the Scientific & cooperate community to the 2nd International Conference on Branding & Advertising 2017 (ICBA 2017). ICBA 2017 is organized by The International Institute of Knowledge Management (TIIKM). Sri Lanka provides a unique platform form for academics, scholars, thinkers, scientists, practitioners and corporate and public policy-makers around the world to exchange knowledge, discuss, share innovations and to network..


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Keynote Speakers

Prof. Steve Higgins

Prof. Steve Higgins

School of Education, University of Durham Leazes Road, Durham,
Prof. Steve Higgins

Prof. Steve Higgins

School of Education, University of Durham Leazes Road, Durham,
Prof. Steve Higgins

Prof. Steve Higgins

School of Education, University of Durham Leazes Road, Durham,

Conference Tracks

    Product & Brand Management: Concepts & Review of Practices

    Destination Branding & Tourism

    Advertising Strategies for Brand Building

    Marketing Communication Concepts & Review of Practices

    Services Marketing

    Retail Marketing & Merchandising

    Relationship Marketing & Customer Experience Management

    Digital Media Marketing

    Social Media Marketing for Brand Building

Consumer Behavior

International Marketing & Branding

Social Responsibility, Ethics & Sustainable Marketing

Entrepreneurship & Small Business Marketing

Brand Innovations & Communications in Digital Era

Brand Building & Communication

Strategies in Business Markets

Channel Management

Case studies in Branding & Marketing Strategies

Why ICBA?

360 Degree View of Brand

360 Degree View of Brand

We understand that Brand Marketing is more than just Advertising and Media. Don’t get us wrong – we cover those. But we also cover a wide range of topics including Strategy, Innovation, Content, Insights, Customer Behavior, Leadership, Metrics, and more.
360 Degree View of Brand

360 Degree View of Brand

We understand that Brand Marketing is more than just Advertising and Media. Don’t get us wrong – we cover those. But we also cover a wide range of topics including Strategy, Innovation, Content, Insights, Customer Behavior, Leadership, Metrics, and more.
Actionable Insights

Actionable Insights

Every session is designed and planned so that you walk away from this marketing conference with actionable insights, tools, and techniques that you can use right away to make better connections with consumers/customers, better innovate, grow stronger and more profitable brands, and become a more effective leader. This is a no-fluff zone.
Rave Reviews

Rave Reviews

Hundreds and hundreds of testimonials from attendees of our marketing conferences can’t all be wrong. Well, technically, I guess they could – but you have to admit, it is unlikely. If you have been looking for a more substantial and rewarding marketing conference, look no further...

Testimonials


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